Luma's video models in a credit-metered app, with credit cost published per clip by resolution and duration and commercial use tied to an active subscription.
Buyers who want a per-clip price before generating anything: Luma's credit table prices every model, resolution, duration and dynamic-range combination, so a 5-second 720p Ray3 clip is a known 320 credits rather than an estimate. Output ownership is stated plainly in the terms, which say the customer owns and retains all right, title and interest in the Output. It also suits anyone who wants to pilot in the app and then move the same work to an API priced in dollars per request rather than in credits.
Anyone who expects to use output made while not subscribed. The terms allow commercial use only of Output produced during an active Subscription Term, and Output produced outside one is licensed to Luma, which may publicly display and distribute it for service and development purposes; distribution through outside marketplaces needs a subscription permitting commercial use. It is also wrong where a single take must run long: the published credit table stops at 20 seconds, and only for Ray3 at 720p and 1080p standard dynamic range. There is no training opt-out, and account deletion does not affect licences already granted.
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The terms say the customer owns and retains all right, title and interest in the Output, excluding any third-party rights. Commercial use is conditional: Output may be used commercially only if produced during an active Subscription Term. Output produced outside a subscription term falls under a broader Luma licence, letting Luma publicly display and distribute it for service and development purposes. Marketplace distribution requires a commercial-use subscription.
The pricing page states no watermark position for any tier, and the credit documentation does not mention watermarks either. The only published statement sits in the terms: Luma may add watermarks or content credentials to Output, and users may not remove them. So watermarking is permitted on any plan while the actual per-tier behaviour is unpublished. Treat it as unstated rather than absent.
The published credit table runs to 20 seconds, and only for Ray3 at 720p and 1080p standard dynamic range; most other variants appear only at 5 and 10 seconds. Ray3 720p costs 320 credits for 5 seconds and 1,280 for 20. HDR is documented as restricted to 720p and 1080p at 5 seconds. Credit use rounds up, so 9 seconds bills as 10.
The privacy policy says collected information is used to train, develop and improve the models behind the service, and the terms say Input may be used to create, test, improve, train or develop those models, with the licence widened for free use. No opt-out is published, and account deletion does not affect licences already granted. The policy states the services are hosted in the United States.
Facts sourced from the vendor’s own site, last verified 2026-10-24.
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