Contact database, sequencer and dialer in one account, with pooled credits that price an email reveal at 1 credit and a mobile number at 8.
Small outbound teams that want prospecting data, email sequencing and a dialer on one bill instead of stitching a data vendor to a sending tool. Apollo's docs publish per-action credit costs, which makes volume modelling possible before you commit. The free plan has no time limit and email campaigns are included on every account, so one rep can validate the motion before buying seats.
Mobile numbers are where the bill goes. Apollo's developer docs state people enrichment charges 1-9 credits per person - 1 for demographics or email, plus 8 if a mobile is returned - and phone waterfall enrichment typically uses 8-25 credits with some configurations exceeding 45 credits per record, while email credits are refunded on a bounce within 30 days and mobile credits are never refunded. Credits are pooled across the team, granted upfront, and the pricing page states they do not roll over. API access is restricted to Custom plans, and the help centre states you can only connect one CRM to Apollo at a time, so Salesforce and HubSpot are an either/or.
Pros
Cons
Apollo's developer docs state people enrichment charges 1-9 credits per person: 1 credit for demographics or an email address, plus 8 credits if a mobile phone number is returned. Credits are only charged when credit-consuming data is found. Waterfall enrichment is more expensive: email waterfall typically uses 1-4 credits but some configurations use 20 or more, and phone waterfall typically uses 8-25 with some exceeding 45.
No. Apollo's pricing page states credits are granted upfront at the start of each billing cycle, are pooled across the team, and that unused credits do not roll over. Add-on credits are charged immediately when added and renew each cycle until you remove them, though they stay available through the end of the billing period if you downgrade. The help centre repeats that add-on credits expire at cycle end.
Only for email. Apollo's docs state that if you send a message to an Apollo verified email within 30 days of requesting it and the email bounces, Apollo refunds the credits in the next billing cycle. The docs are explicit that Apollo does not refund any credits for mobile numbers, which matters because a returned mobile is the 8-credit line item in people enrichment.
Apollo states it sources business contact data from publicly accessible websites, professional directories, public regulatory sources and vetted third-party providers, relying on legitimate interests under GDPR. Its DPA states Apollo is an independent controller for the Contributor Database and requires customers to review Apollo's removal list at least every thirty days and, within thirty days of a removal request, delete that person's data from their own systems or hold a separate legal basis.
Facts sourced from the vendor’s own site, last verified 2026-10-10.
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