Semrush's AI search add-on: $99/mo per domain for 25 daily-tracked prompts across ChatGPT, Gemini, Google AI Mode and AI Overviews.
Teams already standardised on Semrush that want AI visibility sitting next to their keyword, backlink and site audit data instead of in a second tool. The published Base price is $99/mo per domain and the refresh cadence is documented per report, so you know what you are buying. Geographic scope is unusually explicit: 42 countries for Visibility Overview, 220+ countries and territories for Prompt Tracking, and over 68,000 location and language options for Brand Performance setup.
The $99/mo Base price is per domain, billed annually, and buys only 25 custom tracked prompts. A second domain or location for Brand Performance is another $99, 50 extra prompts is $60/mo, and additional users start at $45/mo on top of that. Claude, Microsoft Copilot, Grok and DeepSeek are not covered by Prompt Tracking or Brand Performance - Claude appears on Semrush's own pages only as crawler user agents (Claude-User, Claude-SearchBot) inside Site Audit. Brand Performance refreshes weekly, not daily. The developer portal lists SEO, Projects, Local and Trends APIs but no AI visibility endpoints, so this data cannot be pulled programmatically.
Pros
Cons
Semrush's AI visibility pages name ChatGPT, Gemini, Google AI Mode and Google AI Overviews across Visibility Overview, Brand Performance and Prompt Tracking, with Perplexity named for Brand Performance. Claude is referenced only as crawler user agents (Claude-User, Claude-SearchBot) in Site Audit, and Microsoft Copilot, Grok and DeepSeek are not named as tracked platforms at all. Check the current feature list if Perplexity or Claude is decisive.
It varies by report, and Semrush publishes each one. Visibility Overview, Competitor Research and Prompt Research are "updated daily on a rolling basis". Prompt Tracking is "updated daily". Brand Performance is "updated weekly", which is the one to watch if you need same-day reaction to a visibility drop. The 25 tracked prompts are described as giving daily AI rankings.
Base is $99/mo per domain billed annually with 25 prompts. Each extra 50 prompts is $60/mo, each additional domain or location for Brand Performance is another $99, and additional users start at $45/mo. Tracking three brands with 125 prompts therefore stacks several line items. The bundled SEO + AI Search plans are an alternative: Advanced at $455.67/mo annual includes 200 daily prompts.
Semrush's own pages disagree. The knowledge base states plainly "Trial: No, the AI Visibility Toolkit does not offer a free trial", while the AI pricing page carries the line "Try Semrush free for seven days. Cancel anytime." A separate $0/mo Free plan exists on the SEO + AI Search pricing page but is limited to one demo project. Confirm what your trial actually unlocks before relying on it.
Facts sourced from the vendor’s own site, last verified 2026-10-10.
The Weekly Source
One email a week. New listings, repriced tools, and the ones we would skip - including this one if its pricing changes.
