Avatar presenter video billed at 100 credits per minute, with a live consent recording required for personal avatars and customer data stored in the EU.
Teams that have to show a consent trail before a real person's face is used: personal avatars require a live consent recording, a pre-recorded consent video is refused, photo avatars must be created by that person rather than submitted on their behalf, and the custom-avatar licence follows the agreement made with the individual. It also suits buyers who need published hosting and retention facts rather than assurances, since the security page names AWS, states where customer data sits, gives AES-256 at rest and TLS 1.2+ in transit, and commits to deletion within 90 days of a request.
Anyone intending to publish from the free plan. Basic is $0 with 500 credits a month, its videos carry a Synthesia watermark, and downloads are not included at all, leaving share links only. It is also wrong for paid advertising built on stock avatars: the acceptable use policy bars stock avatars from promoted, boosted or paid social and similar media without Synthesia's written consent, and the licensing article lists use in any form of paid promotion as not allowed. Avatars cannot be exported, and the terms say the ability to export output may be limited by plan.
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Cons
Not as finished files. The pricing page shows Basic at $0 with 500 credits a month, states videos carry a Synthesia watermark, and lists downloads as not included, which leaves share links only. The AI governance page confirms all freemium videos include watermarks by default. Logo removal and downloads start at Starter, $29 a month or $18 a month billed yearly.
For personal avatars Synthesia requires a consent video recorded live and states a pre-recorded consent video cannot be uploaded; the avatar footage must be 1 to 5 minutes in a single continuous take. Photo avatars must be created by that person, not submitted on their behalf. For custom avatars the customer must confirm the person is of legal age and gave free, informed consent.
The AI governance page states Synthesia does not use Customer Data, including inputs or outputs, to pre-train its AI components, and that fine-tuning involving customer data requires the customer's written instruction. The security page states AWS hosting with customer data stored in the European Union in Ireland, secondary backups in the Frankfurt region, AES-256 encryption at rest, and deletion within 90 days of a request.
Video is 100 credits per minute, with the first 10 minutes included on every plan. Dubbing is 76 credits per minute, lip-sync doubles credit use, each B-roll asset with action costs 230 credits, and a survey response 350. Pro's 6,000 monthly credits therefore buy roughly 60 minutes of plain avatar video. Synthesia labels all of these conversions estimates only.
Facts sourced from the vendor’s own site, last verified 2026-10-24.
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